Sonic Branding — Bandit

BANDIT GRAND PRIX

Sonic branding for a film by Anjelica Florendo. 45 seconds. The race inside her head.

BANDIT GRAND PRIX — Sonic branding for a film by Anjelica Florendo. 45 seconds. The race inside her head. 0:45

The Bandit Grand Prix runs on a closed 1km circuit, the same street, lap after lap, never the same race. Anjelica moved that idea somewhere else: into the runner's head, where a sports commentator narrates every doubt out loud, as if the race were being broadcast from inside.

The commentator was the center of the film. Our work: everything around her. The viewer had to know what 8km in feels like, when your own head starts running against you, and for that, the world around her had to fold in on itself: two broadcasts of the same moment, one from the asphalt, one from inside, holding each other up and tearing at each other.

The 45-second arc opens grounded in reality: steps, breath, traffic, and a track playing softly as if leaking from her headphones. Hard cut. We enter the loop, in black and white, and that same track rises from background layer to full score, like a drop. The commentator appears. Breath and stride sync to the electronic pulse, until a bench appears in her path. The music cuts dead.

Slow motion. She looks at the bench, then forward. Into that silence drop the pitched tone, the dizziness, the vacuum pulling the viewer inward. She decides to keep going, and the sound climbs back: color, city, the watch beeping the end of the lap. A breath of relief. Bandit.

One contrast carries the whole piece: internal chaos, external calm. The real race was never on the road. It was inside her.

The loop doesn't change. You do.

Behind the craft

  1. 01
    The music as transport.

    The track starts as if leaking from her headphones, small, compressed, distant. At the cut to the loop, it doesn't change: it rises. From ambient layer to full score, like a drop. The music moves from diegetic to non-diegetic without transition and becomes the engine of the entire piece. It's the music, not the edit, that carries the viewer from outside to inside.

  2. 02
    Electronic pulse synced to the body.

    Inside the loop, the electronic base locks to the BPM of breath and stride. Steps, breath and pulse work as a single rhythmic organism, so the piece feels organic, even though the music is synthetic.

  3. 03
    The bench as floor drop.

    The moment of doubt isn't carried by more sound, but by less. When she sees the bench, the music cuts dead. Onto that silence drop the pitched tone, the dizziness, the vacuum. The temptation to stop has its own texture, the sound of losing your footing. Only when she decides to keep going does the sound start to climb again.

Credits

Film direction
Anjelica Florendo
Production
Maganda agency
Sound design, mix & master
Auden
Client
Bandit Grand Prix

Deliverables

Original electronic score & production · Sound design · Mix & master

Original score

BANDIT GRAND PRIX · SoundCloud

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About Bandit

Brooklyn-born running brand, founded in 2020. Performance apparel and community for people who race themselves. Its own event, the F1-inspired Bandit Grand Prix, runs on a 1km warehouse loop in Brooklyn, the real circuit behind the film.